Can customers explain what you do?
We turn what you've built into words customers buy.
Because you need words that work when you're not there to explain them.
Where we’ve delivered results:
You can't be the closer on every deal. You can't personally convince every prospect that you're not just another company with smart people and a dream.
Your team needs to pitch without you.
Your website needs to convert strangers who've never heard your passionate 3AM elevator speech about why your solution matters.
But here's the problem:
Your messaging makes perfect sense to you and zero sense to anyone outside of your inner circle.
The brutal math:
Only 0.4% of SaaS companies ever hit $10M ARR. The ones that do? They figure out how to sound like the obvious choice before their competitors do.
Your hustle got you here. Your message gets you there.
You Hustled to Your First Million. Now What?
Your Messaging Worked Until It Didn't.
You’ve probably hit a few of these snags:
Your new reps fumble the pitch or worse, make stuff up.
Prospects look interested, then say, “Wait… what do you guys actually do?”
Site traffic’s up, but people bounce fast, unable to spot your value.
You lose deals to teams with less product, just because they tell the story sharper.
Your emails and sales calls all sound like they work at different companies.
If this sounds familiar, you’re in good company.
I've watched this exact fight play out at companies worth $50 billion and companies worth $5 million. They get their lunch eaten by competitors who simply knew how to explain things without requiring a translator.
The disease is universal. The cure is not.
This Isn't Your Fault (But It Is Your Problem)
You didn't mess this up because you are incompetent.
You messed this up because you are competent. You built something that actually works. You solve real problems with elegant solutions.
The messaging disaster? That's just the tax you pay for being good at hard things.
When you know everything, you assume everyone knows something. When you've solved hard problems, you forget that explaining simple solutions is actually harder than building them.
The disease spreads because success makes you deaf to confusion.
Your customers say "sounds great" in meetings because they're polite. Your investors nod enthusiastically because they're already bought in. Your team agrees with everything because you sign their paychecks.
So no, this isn't your fault. But it is absolutely your problem to solve.
Good news. We can help.
How We Perform Message Surgery
Step 1: We find out what your customers actually think
Not what they tell you in quarterly surveys, but what they tell their spouse at dinner when trying to explain why they need to spend money on your thing.
Step 2: We audit your competitive landscape
While you're obsessing over feature comparisons, we're studying how everyone else explains their value. Then we help you say something different (and clearer).
Step 3: We translate expert-speak into human-speak
Your PhD in distributed systems doesn't mean anything if prospects can't figure out how it helps them sleep better at night.
Step 4: We test until it works
Pretty words don't pay bills. We measure what happens when real humans encounter your new messaging in the wild.
Just clear words that turn confused visitors into paying customers.
"The guilt of ‘good enough’ marketing is gone. Eric made it possible for us to talk effectively to new audiences."
Ayka Williams, Swurl co-founder
FAQs
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Unlike agencies that rely on cookie-cutter templates or trendy content, my work is built on direct customer research and collaborative workshops with founders. I use proven frameworks—like design thinking and change management—to craft messaging rooted in your company’s real reputation and what your best customers actually say. While I harness the speed of AI tools, every engagement is hands-on, ensuring your story feels authentic, not artificial
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No. The whole point is to protect (and amplify) the reputation you've worked hard to build. I help founder-led companies scale without relying on spray-and-pray ads or buzzy viral campaigns. Every step is designed to build messaging around what already makes your brand trusted—so you grow on your own terms, not by chasing the latest “growth hacks”.
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We start by mapping your business’s reality, then conduct customer and team interviews to uncover insights others overlook. You’ll participate in workshops that turn research into positioning, then messaging is tested both internally and with real prospects. You get tangible frameworks and ongoing support—never one-off documents that gather dust. Everything’s collaborative and paced to fit your decision-making style and business.
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Yes. The messaging you get is designed to target the decision-makers and buyers most likely to value your brand: not just anyone with a pulse. My process turns your clients’ actual words and problems into messaging that resonates with ideal buyers, so you attract the right conversations—not wasted sales calls with the wrong fit.
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You’ll start seeing clarity in messaging and internal confidence within a few weeks. Many clients roll out new messaging within 90 days of the engagement. They see tighter pipelines, shorter sales cycles, stronger pitches, and fewer wrong-fit prospects.
If you’re ready to stop pretending everyone’s on the same page, come work with us.
We’ll show you what's actually broken, talk to your customers to find the words that work, and give you messaging that makes sense to everyone who matters.