Messaging & Positioning for High Growth, Resource-Conscious Founders.
Get Fortune 500 messaging, without the cost, ego, or delays of a typical big-firm project.
Your Messaging is Accidentally Pushing Away Your Ideal Customers
You're growing fast, so you think your messaging is working. But 40% of your leads are unqualified. Your sales team spends most of their time on calls that go nowhere.
Why? Because you're trying to appeal to everyone.
Your website says you help "businesses of all sizes" with "scalable solutions." Your prospects read that and think, "This isn't for me."
Here's what's happening:
B2B buyers research 27 pieces of content before they'll take your call. They're comparing you to everyone. And right now? Your generic "we help everyone" message is making you accidentally invisible.
So here's the question: Which path do you want to stay on?
Two Paths:
Intentional vs. Accidental
The Accidental Path
Who: Fast-growing companies who think “more leads” means “more success.”
What: They cast a wide net, attracting anyone and everyone. The result? 20–26% of their leads are unqualified*.
Why: They’re casting a wide net, attracting everyone and converting almost no one.
Outcomes: Churn rates creep above 20%. Sales spends 80% of their time on leads who will never buy.
The Intentional Path
Who: Companies who deliberately define their ideal customer, invest in research, and align their messaging around what truly sets them apart.
What: They know exactly who they serve and why those customers choose them.
Why: They want growth that’s sustainable, profitable, and energizing.
Outcomes: Churn drops below 10%, customer lifetime value jumps 30%, and sales cycles shrink by weeks, not months.
So What’s Going On Here?
By the Numbers
Chaotic growth companies add new customers every month, but 1 in 4 leaves within a year. Every lost customer costs $2,000–$10,000 in wasted onboarding, support, and opportunity cost.
Attracting the Wrong Kind of Customers
An average of 65% of pipeline is filled with prospects who will never buy, or if they do, they haggle on price, drain resources, and leave bad reviews.
Full Pipeline, Few Wins
The CRM is packed, but the win rate is stuck in the single digits. Deals stall, go dark, or close at razor-thin margins.
Choose the Intentional Path
Ready to be intentional and start winning your ideal customers?
Hi, I’m Eric Moore, owner of Brand Autopsy. For the past decade, I’ve helped Fortune 500 brands and growing SMBs find their voice and win the right customers.
Let me show you how to get clear, confident messaging that attracts the customer you want in 8–12 weeks.
Uncover what truly sets you apart.
Pinpoint your ideal buyer through applied research and confidential customer interviews.
Build messaging your team believes in and your customers respond to.
What makes Brand Autopsy different?
Most agencies want:
Year-long contracts.
Monthly retainers.
Endless discovery phases.
We do the opposite.
8-12 weeks. That's it. You get clear messaging that works for your ideal buyer.
Here's how: While other agencies chase trends and viral content, we talk to your actual customers. The ones writing you checks.
We ask why they bought.
What kept them up at night.
What exact words they use when they're in pain.
Then we use their language.
Your customers have already figured out how to talk about your solution.
The result?
You’re customers are handing you the script. Most companies just aren't listening. I am.
I turn your customer’s words into messaging that sounds like their internal voice.
No guessing.
No hoping something sticks.
I use words I know work because your customers already said them.
This becomes messaging that makes prospects think, "These people get me." And then they buy.
Fast turnaround.
Rapid time-to-market.
No long-term commitments.
Because when you know the right words to say, everything else in the buyer’s journey gets easier.
The Intentional Framework
Every engagement is collaborative, fast, and grounded in real research—not guesswork.
Case Study
"Eric didn't just give us messaging—he gave us a framework we still use today."
Hear directly from Swurl’s co-founders, Ayka & Eric Williams about their experience working with me and the lasting impact on their business strategy.
Places where I’ve delivered results:
Pricing
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4 weeks. Just the insights.
5 customer interviews
Research summary + key insights
The exact words your customers use
Messaging recommendations
30-day check-in
Perfect if you have a copywriter but need to know what actually works.
-
8 weeks. Core messaging sorted.
5 customer interviews
Messaging framework
Homepage copy
One sales script
30-60-90-day check-in
Good if you need the basics fast and have a team to handle the rest.
-
10 weeks. Everything you need to launch.
8 customer interviews
Full messaging framework
Website copy (5 pages)
Sales scripts + email templates
Two revision rounds
30-60-90-day check-in
Most companies pick this. Gets you ready to actually use the messaging.
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12 customer interviews
Complete messaging system
Full website copy
Sales playbook + training
Email sequences
Four revision rounds
30-60-90 day check-in
For teams that want white-glove service and know messaging is make-or-break.
Stop chasing bad leads. Start attracting customers who actually buy.
Book a 15-minute call and I’ll show you how to turn your customers' words into messaging that works—in 8-12 weeks, no long-term contracts.