Messaging & Positioning for High Growth. Referral-Based Businesses

Move from referral-based growth to repeatable market traction in 8-12 weeks.

You built your business the right way.

You didn’t build your company on viral ads or clickbait. You earned your reputation the hard way: one deal, one delighted customer, one introduction at a time. Now you want growth, but not at the cost of your name.

But now, you’re at a crossroads.

You want to scale, but you worry that:

  • If you start shouting on social media, it will dilute what makes you respected.

  • Ads, LinkedIn posts, or surface-level marketing is not worth losing the trust you’ve earned.

That’s the founder’s dilemma: Grow for real or risk becoming just another name lost in the market noise.

Scaling doesn’t have to mean selling out.

So What’s Next?

You don’t need to trick the algorithm or trade your reputation for quick wins.

Instead, you need messaging that grows your reach and honors your success:

  • Your credibility, not just clever copy

  • Real customer insight, not marketing guesses

  • The way past clients talk about you behind your back

Choose the Intentional Path

Ready to be intentional and start winning your ideal customers?

A man with glasses and a plaid shirt looking at the camera in a modern office space.

Hi, I’m Eric Moore, owner of Brand Autopsy. For the past decade, I’ve helped Fortune 500 brands and growing SMBs find their voice and win the right customers.

Let me show you how to get clear, confident messaging that attracts the customer you want in 8–12 weeks.

  • Uncover what truly sets you apart.

  • Pinpoint your ideal buyer through applied research and confidential customer interviews.

  • Build messaging your team believes in and your customers respond to.

What makes Brand Autopsy different?

Most agencies want:

  • Year-long contracts.

  • Monthly retainers.

  • Endless discovery phases.

We do the opposite.

8-12 weeks. That's it. You get clear messaging that works for your ideal buyer.

Here's how: While other agencies chase trends and viral content, we talk to your actual customers. The ones writing you checks.

  • We ask why they bought.

  • What kept them up at night.

  • What exact words they use when they're in pain.

Then we use their language.

Your customers have already figured out how to talk about your solution.

The result?

You’re customers are handing you the script. Most companies just aren't listening. I am.

I turn your customer’s words into messaging that sounds like their internal voice.

  • No guessing.

  • No hoping something sticks.

  • I use words I know work because your customers already said them.

This becomes messaging that makes prospects think, "These people get me." And then they buy.

  • Fast turnaround.

  • Rapid time-to-market.

  • No long-term commitments.

Because when you know the right words to say, everything else in the buyer’s journey gets easier.

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The Intentional Framework

Every engagement is collaborative, fast, and grounded in real research—not guesswork.

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Case Study

"Eric didn't just give us messaging—he gave us a framework we still use today."

Hear directly from Swurl’s co-founders, Ayka & Eric Williams about their experience working with me and the lasting impact on their business strategy.

Places where I’ve delivered results:

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A closed laptop on a desk with a pen and notebook nearby.
Pokémon logo in black and white.
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ServiceNow logo in black text.
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Pricing

  • 4 weeks. Just the insights.

    • 5 customer interviews

    • Research summary + key insights

    • The exact words your customers use

    • Messaging recommendations

    • 30-day check-in

    Perfect if you have a copywriter but need to know what actually works.

  • 8 weeks. Core messaging sorted.

    • 5 customer interviews

    • Messaging framework

    • Homepage copy

    • One sales script

    • 30-60-90-day check-in

    Good if you need the basics fast and have a team to handle the rest.

  • 10 weeks. Everything you need to launch.

    • 8 customer interviews

    • Full messaging framework

    • Website copy (5 pages)

    • Sales scripts + email templates

    • Two revision rounds

    • 30-60-90-day check-in

    Most companies pick this. Gets you ready to actually use the messaging.

    • 12 customer interviews

    • Complete messaging system

    • Full website copy

    • Sales playbook + training

    • Email sequences

    • Four revision rounds

    • 30-60-90 day check-in

    For teams that want white-glove service and know messaging is make-or-break.

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Stop chasing bad leads. Start attracting customers who actually buy.

Book a 15-minute call and I’ll show you how to turn your customers' words into messaging that works—in 8-12 weeks, no long-term contracts.