Your Messaging is Accidentally Pushing Away Your Ideal Customers
You're growing fast, so you think your messaging is working. But 40% of your leads are unqualified. Your sales team spends most of their time on calls that go nowhere.
Why? Because you're trying to appeal to everyone.
Your website says you help "businesses of all sizes" with "scalable solutions." Your prospects read that and think, "This isn't for me."
Here's what's happening:
B2B buyers research 27 pieces of content before they'll take your call. They're comparing you to everyone. And right now? Your generic "we help everyone" message is making you accidentally invisible.
So here's the question: Which path do you want to stay on?
The Accidental Path or the Intentional Path
Companies on the Accidental Path:
Cast a wide net.
Chase every lead that breathes.
Watches 40% of their pipeline turn into dead ends.
They Keep chasing the latest content trend. Post what everyone else is posting. Hope something sticks.
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Companies on the Intentional Path:
Consistently talk with their best customers instead scrolling LinkedIn Navigator.
They go upstream. Find out why they really bought from them.
What exact words do they use when they describe their problem.
Because here's what accidental companies miss:
Your customers already know how to talk about your solution. They're literally telling you the words that work. You just have to listen and act.
The difference?
Accidental companies sound like everyone else. Intentional companies sound like their customers' internal voice.
Which path sounds better to you?
Two Paths:
Intentional vs. Accidental
The Accidental Path
Who: Fast-growing companies who think “more leads” means “more success.”
What: They cast a wide net, attracting anyone and everyone. The result? 20–26% of their leads are unqualified*.
Why: They’re casting a wide net, attracting everyone and converting almost no one.
Outcomes: Churn rates creep above 20%. Sales spends 80% of their time on leads who will never buy.
The Intentional Path
Who: Companies who deliberately define their ideal customer, invest in research, and align their messaging around what truly sets them apart.
What: They know exactly who they serve and why those customers choose them.
Why: They want growth that’s sustainable, profitable, and energizing.
Outcomes: Churn drops below 10%, customer lifetime value jumps 30%, and sales cycles shrink by weeks, not months.
So What’s Going On Here?
By the Numbers
Chaotic growth companies add new customers every month, but 1 in 4 leaves within a year. Every lost customer costs $2,000–$10,000 in wasted onboarding, support, and opportunity cost.
Attracting the Wrong Kind of Customers
An average of 65% of pipeline is filled with prospects who will never buy, or if they do, they haggle on price, drain resources, and leave bad reviews.
Full Pipeline, Few Wins
The CRM is packed, but the win rate is stuck in the single digits. Deals stall, go dark, or close at razor-thin margins.
Choose the Intentional Path
Ready to stop the bleeding and start winning your ideal customers?
Hi, I’m Eric Moore, owner of Brand Autopsy. For the past decade, I’ve helped Fortune 500 brands and growing SMBs find their voice and win the right customers.
Let me show you how to get clear, confident messaging that attracts the customer you want in 8–12 weeks.
Uncover what truly sets you apart.
Pinpoint your ideal buyer through applied research and confidential customer interviews.
Build messaging your team believes in and your customers respond to.
Places where I’ve learned and honed my craft:
Case Study
"Eric didn't just give us messaging—he gave us a framework we still use today."
Hear directly from Swurl’s co-founders, Ayka & Eric Williams about their experience working with me and the lasting impact on their business strategy.
How We’ll Get You There: Together
Every engagement is collaborative, fast, and grounded in real research—not guesswork.