For Startups & Founders
Get Your Whole Team Selling the Same Story
Brand Autopsy aligns your teams around Human, Honest, Harmonized messaging that ends customer confusion and drives revenue.
✅ Your team can finally explain what you do and sell more
✅ Prospects understand your value in seconds, not minutes
✅ Sales and engineering stop contradicting each other in demos
Delivering results for companies like:
The Problem Isn't Your Product or Service. It's How You Explain It.
Marketing throws around "innovation"
Sales talks about "seamless integration."
Engineering explains the database architecture.
Your team just spoke three different languages in one meeting. The prospect nods politely. Then they say: "So... what do you actually do?"
Companies with confusing messages see 4% revenue decline. Aligned companies grow 20% annually.
But instead of fixing the root cause, most startups try band-aids:
The latest marketing automation tools
Confusing content strategies
Expensive marketing hires without clear strategy and execution
None of it works.
Because you can't fix customer confusion without solving team confusion first.
Swurl co-founders, Ayka & Eric Williams describe their unclear product messaging.
If this sounds familiar, you’re in good company.
We've watched this exact struggle play out at companies worth $50 billion and companies worth $5 million.
They get their lunch eaten by competitors who simply knew how to message things without requiring a translator.
The disease is universal.
The cure is not.
I've Watched Great Companies Lose Deals Because of Poor Messaging.
For 15 years, I've worked with Fortune 500 companies and startups.
The problem is always the same: as your business grows, the harder it becomes to explain it simply to your prospects.
I started Brand Autopsy because I got tired of watching great companies get beat by inferior competitors because their messaging wasn’t clear.
My approach combines enterprise-grade messaging frameworks with the scrappy speed SMBs need.
No cookie-cutter templates. Just the proven systems that actually work, adapted for founders who need results, not beautiful presentations.
Your breakthrough product deserves breakthrough messaging.
We give you enterprise-grade messaging at startup speed so you can compete with anyone.
-
Shorter Sales Cycles, Higher Close Rates
Prospects understand your value and move faster through your pipeline.
-
Sales and Engineering Finally Aligned
No more cringe-worthy demos where technical teams contradict sales promises.
-
Referrals That Actually Convert
Your best customers become your best salespeople because they can clearly explain what you do and why it matters.
Why Smart Founders Choose Brand Autopsy Over Other Options:
-
✅ We find out by talking to them directly
-
✅ We build custom frameworks based on your specific market
-
✅ We solve the root problem of team misalignment
-
✅ We deliver results in weeks through collaborative workshops
-
✅ We create tools your team can actually implement
-
✅ We measure and optimize for real business metrics
-
✅ We adapt to your industry's unique decision criteria
-
✅ We guide you through the entire rollout process
-
✅ We find what makes you genuinely different and defendable
-
✅ We help you navigate organizational change successfully
Don't take our word for it. Here's what happens when founder-led teams finally get messaging that works:
-
“The results were immediate: our Adobe MAX conversations went from `That's interesting´ to `When can we start?´"
Justin Taylor, Owner, Hyper Brew
-
“Brand Autopsy didn't just give us better copy; they gave us a messaging architecture that finally made sense.”
Ayka Williams, Co-founder, Swurl
-
“Our sales calls went from `What do you guys actually do?´ to signed contracts in weeks, not months.”
Andres Biarge, Owner, BTB Consulting
How to Get Everyone Selling the Same Story
Our 3H Framework
Real people talking to real people. Not corporate committees spouting jargon.
Human
Say what you actually do. Prove what you claim. Skip the fluff.
Honest
Harmonized
Everyone tells the same honest story. Same honest voice. Same honest value.
Great messaging isn't magic. It comes down to three things. Get all three right? Your customers understand what you do and they buy. Miss one? They walk away confused.
Getting your team aligned around one clear story is simpler than you think:
-
Step 1: Book Your Free Consultation
Tell us about your messaging challenges and what you're trying to achieve.
-
Step 2: We Build Your Messaging Architecture
Through customer research and workshops, we create messaging that makes sense to everyone who matters.
-
Start Closing More Deals
Your entire team sells the same compelling story that prospects actually understand.
What You Get When Your Team Is Finally Aligned:
Demos That Actually Convert No more watching prospects' eyes glaze over. Your team tells one clear story that prospects actually get.
Sales and Engineering Working Together Your technical team stops rolling their eyes at sales promises. Your sales team stops making stuff up. Everyone reinforces the same message.
Customers Who Can Refer You When people understand what you do, they can explain it to others. Your best customers become your best salespeople.
FAQs
How is this different from hiring a full-time marketing person?
A full-time marketer will execute campaigns, but they can't step outside your business to see what's actually confusing about your messaging. They're also expensive ($80K-$150K annually).
We bring an outside perspective plus 15 years of experience across industries. You get enterprise-level messaging strategy in weeks, not months, without the ongoing overhead of another employee.
Plus: After we're done, any marketer you hire will have a clear foundation to build on instead of starting from scratch.
What if our industry is too complex for simple messaging?
Complex industries actually need simple messaging more than anyone else. Your prospects aren't industry experts, they're buyers trying to solve a problem.
We've worked with everything from Adobe Creative Cloud plugins to enterprise software. The more complex your solution, the more important it is to explain it in human terms. Complexity is your competitive advantage, but only if people can understand why it matters to them.
The reality: Your competitors are probably over-complicating their messaging too. Simple messaging wins everytime.
Why not just use AI tools to write our messaging?
AI tools can write copy, but miss the specific language your customers actually use when they're ready to buy.
Great messaging isn't about finding better words it's about finding the right words based on real customer insights. AI can help with execution once you have the strategy, but it can't replace the research and strategic thinking.
The difference: We give you messaging rooted in reality, not algorithms.
Do you work with companies our size?
We work with founder-led companies from $1M to $10M ARR. The size matters less than the situation: you're good at what you do, but struggling to explain why anyone should care.
Whether you're a 3-person startup or a 50-person scale-up, the messaging challenges are remarkably similar. Your customers are confused, your team tells different stories, and you're losing deals to inferior competitors who just sound clearer.
What matters: Your commitment to implementing the messaging, not your company size.
Won't this make us sound like everyone else?
Just the opposite. Generic messaging happens when companies guess at what sounds good. We build your messaging on what your actual customers say makes you different.
When you're speaking your customers' exact language about their specific problems, you automatically stand out from competitors using corporate buzzwords. Authentic differentiation comes from real customer insights, not creative wordplay.
The result: You'll sound more like you and less like your industry's jargon playbook.
How involved do we need to be in the process?
On average, you'll spend about 6-8 hours total across the entire engagement. That breaks down to: one strategy session, 5 customer interviews we'll facilitate, and collaborative workshops to build the messaging.
We handle all the research, analysis, and framework development. You provide context and make decisions. Think of it as guided collaboration: you're involved in the important parts, but we do the heavy lifting.
Bottom line: Enough involvement to ensure it feels authentically yours, not so much that it becomes another project on your plate.
Ready to get your whole team selling the same story?
You've built something valuable. Now let's help you explain it in a way that converts prospects into customers.