Don't Let Unclear Messaging Kill Your $1M-$10M Transition
90% of SaaS companies die trying to scale from founder-led to sales-led growth.
At Brand Autopsy, we architect the messaging systems that turn your founder magic into repeatable revenue.
Companies where Brand Autopsy delivers results:
When Your Hustle is Not Enough:
You've crushed it to $1M annual recurring revenue through pure founder hustle. Unfortunately, that hustle is not enough.
Now you need to hand off your pitch to a sales team, scale your inbound engine, and compete for enterprise deals but your current messaging wasn't built for your next growth phase.
Here’s a sobering fact: Only 0.4% of SaaS companies reach $10M ARR—a 90% failure rate.
We don't want you to become another casualty of the messaging gap that kills companies in this transition.
Your Messaging Worked Until It Didn't
You know the symptoms. Maybe you're experiencing them right now:
New sales reps struggle to explain your product or service
Prospects are confused about what you actually do
You're driving traffic but visitors don't understand the value in 10 seconds
You're losing deals to inferior competitors because their message is clearer
No consistent narrative thread connects your content, ads, and sales conversations
You don't need "better marketing copy." You need survival insurance for the most dangerous phase of SaaS growth.
What You’re Really Buying from Brand Autopsy:
A bridge across the Valley of Death →
Systematic transformation from founder-dependent to systems-dependent revenue
The ability to scale yourself →
Turn your intuitive understanding of customer value into repeatable sales assets
Competitive immunity →
Messaging so clear that inferior competitors can't muddy the waters
Pipeline predictability →
Marketing and sales alignment that produces consistent, measurable results
"The guilt of ‘good enough’ marketing is gone. Eric made it possible for us to talk effectively to new audiences."
Hear directly from Swurl’s co-founders, Ayka & Eric Williams about their experience working with me and the lasting impact on their business strategy.
Hi, I’m Eric Moore, owner of Brand Autopsy.
I will help you grow beyond word-of-mouth, protect what you’ve built, and finally get messaging that works just as hard as you do—without trading reputation for noise.
For the past decade, I’ve helped Fortune 500 brands and growing SMBs find their voice and win the right customers.
Let me show you how to get clear, confident messaging that attracts the customer you want in 12 weeks.
Uncover what truly sets you apart.
Pinpoint your ideal buyer through applied research and confidential customer interviews.
Build messaging you believe in and your customers respond to.
FAQs
-
Unlike agencies that rely on cookie-cutter templates or trendy content, my work is built on direct customer research and collaborative workshops with founders. I use proven frameworks—like design thinking and change management—to craft messaging rooted in your company’s real reputation and what your best customers actually say. While I harness the speed of AI tools, every engagement is hands-on, ensuring your story feels authentic, not artificial
-
No. The whole point is to protect (and amplify) the reputation you've worked hard to build. I help founder-led companies scale without relying on spray-and-pray ads or buzzy viral campaigns. Every step is designed to build messaging around what already makes your brand trusted—so you grow on your own terms, not by chasing the latest “growth hacks”.
-
We start by mapping your business’s reality, then conduct customer and team interviews to uncover insights others overlook. You’ll participate in workshops that turn research into positioning, then messaging is tested both internally and with real prospects. You get tangible frameworks and ongoing support—never one-off documents that gather dust. Everything’s collaborative and paced to fit your decision-making style and business.
-
Yes. The messaging you get is designed to target the decision-makers and buyers most likely to value your brand: not just anyone with a pulse. My process turns your clients’ actual words and problems into messaging that resonates with ideal buyers, so you attract the right conversations—not wasted sales calls with the wrong fit.
-
You’ll start seeing clarity in messaging and internal confidence within a few weeks. Many clients roll out new messaging within 90 days of the engagement. They see tighter pipelines, shorter sales cycles, stronger pitches, and fewer wrong-fit prospects.
If you’re ready to move past word-of-mouth growth and want messaging that feels true to you, your team, and your best customers—book a discovery call.
I’ll show you how to turn your customers' words into messaging that works in 8-12 weeks, no long-term contracts.