Get Sales, Engineering, and Leadership All Selling the Same Story
Your product works. Your customers love it. But when prospects ask "What do you actually do?" your teams give different answers.
Result: Confused prospects walk away. Clear competitors win deals. Your revenue stagnates.
Our Services
Team Alignment System
For early-stage companies with scattered messaging
What you get:
Your entire team selling the same story
Sales calls that convert instead of confuse
Demos where engineering and sales actually reinforce each other
Includes:
Core messaging framework
Team training workshops (1/2 day)
Basic sales scripts and email templates
30-day implementation support
Timeline: 3-4 weeks
Investment: $8,500
Perfect if: Your founding team struggles to explain what you built, your sales and engineering contradict each other, or you need 3-10 people aligned around one clear story.
Complete Messaging System
For growing companies ready to scale systematically
What you get:
Everything in Team Alignment System, plus:
Deep customer research and competitive analysis
Website messaging strategy
Advanced sales frameworks and objection handling
Email sequence templates that actually convert
90-day implementation and optimization support
Timeline: 6-8 weeks
Investment: $16,800
Perfect if: You have product-market fit but messaging is broken, competitors are winning with inferior products, or you're preparing for fundraising and need investor-ready messaging.
Ghostwriting & Strategic Partnership
For companies with solid messaging who need authentic content
What you get:
12 weeks of content that sounds like your actual voice
Weekly strategy sessions to capture your unique perspective
Original thought leadership pieces (blogs, LinkedIn posts, proposals)
Content calendar aligned with your business goals
Team training on maintaining your voice post-engagement
Timeline: 12 weeks (ongoing)
Investment: $25,500
Perfect if: Your core messaging is clear, you want to build industry authority, and you'd rather focus on product development than content creation.
CASE STUDY:
Hyper Brew
Hyper Brew needed to optimize their $21K Adobe MAX investment. Instead of generic booth messaging, we:
Interviewed their best customers to map the real buying journey
Identified the 11% of attendees who could actually write $30K checks
Built qualification systems to focus on decision-makers, not influencers
Created ROI-focused materials that doubled their engagement rates
Custom project investment: Typically $4,800-$12,000 depending on scope
Here's exactly what you get when you work with Brand Autopsy:
🔍 Research Phase
Review site analysis
Industry research report
Direct customer interviews
Competitor messaging audit
📋 Strategy Development
Positioning statement
Messaging architecture
Audience segmentation
Value proposition framework
🛠️ Implementation Assets
Email templates
Website copy guide
Sales scripts and talk tracks
Demo messaging framework
👥 Team Training
Internal templates
90-day rollout plan
Interactive workshops
Messaging alignment sessions
FAQs
How is this different from hiring a full-time marketing person?
A full-time marketer will execute campaigns, but they can't step outside your business to see what's actually confusing about your messaging. They're also expensive ($80K-$150K annually).
We bring an outside perspective plus 15 years of experience across industries. You get enterprise-level messaging strategy in weeks, not months, without the ongoing overhead of another employee.
Plus: After we're done, any marketer you hire will have a clear foundation to build on instead of starting from scratch.
What if our industry is too complex for simple messaging?
Complex industries actually need simple messaging more than anyone else. Your prospects aren't industry experts, they're buyers trying to solve a problem.
We've worked with everything from Adobe Creative Cloud plugins to enterprise software. The more complex your solution, the more important it is to explain it in human terms. Complexity is your competitive advantage, but only if people can understand why it matters to them.
The reality: Your competitors are probably over-complicating their messaging too. Simple messaging wins everytime.
Why not just use AI tools to write our messaging?
AI tools can write copy, but miss the specific language your customers actually use when they're ready to buy.
Great messaging isn't about finding better words it's about finding the right words based on real customer insights. AI can help with execution once you have the strategy, but it can't replace the research and strategic thinking.
The difference: We give you messaging rooted in reality, not algorithms.
Do you work with companies our size?
We work with founder-led companies from $1M to $10M ARR. The size matters less than the situation: you're good at what you do, but struggling to explain why anyone should care.
Whether you're a 3-person startup or a 50-person scale-up, the messaging challenges are remarkably similar. Your customers are confused, your team tells different stories, and you're losing deals to inferior competitors who just sound clearer.
What matters: Your commitment to implementing the messaging, not your company size.
Won't this make us sound like everyone else?
Just the opposite. Generic messaging happens when companies guess at what sounds good. We build your messaging on what your actual customers say makes you different.
When you're speaking your customers' exact language about their specific problems, you automatically stand out from competitors using corporate buzzwords. Authentic differentiation comes from real customer insights, not creative wordplay.
The result: You'll sound more like you and less like your industry's jargon playbook.
How involved do we need to be in the process?
On average, you'll spend about 6-8 hours total across the entire engagement. That breaks down to: one strategy session, 5 customer interviews we'll facilitate, and collaborative workshops to build the messaging.
We handle all the research, analysis, and framework development. You provide context and make decisions. Think of it as guided collaboration: you're involved in the important parts, but we do the heavy lifting.
Bottom line: Enough involvement to ensure it feels authentically yours, not so much that it becomes another project on your plate.
Need something custom?
We've done customized sessions with companies, including full or half-day training for marketing and product teams or specialized workshops to solve a particular messaging challenge. If you have a specialized request, We'd love to chat about it.