■ Services
Most mid-market B2B companies don't have a marketing problem. They have a messaging problem disguised as one.
Wrong-fit leads. Sales reps who can't stay on script. Campaigns that don't convert because the story they're carrying is fuzzy. This is where that ends.
■ Triage
Where does it hurt?
Find the line that sounds like you. That’s usually the right place to start.
- Something’s off, but you can’t put your finger on what.The Examination
- You’re about to relaunch a site, deck, or campaign.The Examination
- Your site gets traffic, but not the right leads.The Resuscitation
- Your homepage says what you do, not why it matters.The Resuscitation
- Your website, sales team, and emails tell different stories.The Blueprint
- Sales still depend on the owner to explain the business.The Blueprint
- You’re entering a new market or expanding into bigger accounts.The Blueprint
- You just finished a project and want it to stick.Ongoing partnership
Still not sure? Book a free 45-minute call. You’ll leave knowing what’s broken and which option fits.
The Examination
Need to know what’s broken before you try to fix it?
- Fee
- Starting at$3,000
- Duration
- 1–2 weeks
- Your team
- About 2 hours
Upgrade credit: Move on to the Blueprint within 60 days and part of your Examination fee goes toward it.
Book an autopsy →A focused look at your highest-stakes assets, usually your homepage and your core sales deck or outbound sequence. You see exactly where the story breaks, what to fix first, and whether you need anything more.
How it works
- Days 1–2Intake
A short intake form and access to the 1–2 flows we’re reviewing.
- Week 1Review
We read your assets the way a buyer does, and check your language against your competitors’.
- Week 2Findings call
A 60-minute call, recorded, where we walk through what’s helping, what’s hurting, and what to fix first.
What you get
- Review of 1–2 key flows, like your homepage and core sales deck
- 5–7 specific findings on what’s helping and hurting your message
- 3 priority “fix this next” recommendations
- 3–5 headline and value prop options to test right away
- 60-minute findings call, recorded
Not included
- Customer interviews (those are in the Blueprint)
- Rewriting full pages
- Design or building anything
Best fit if
- You know something’s off but aren’t ready for a full project
- You’re about to relaunch a site, deck, or campaign and want a sanity check
- Deals keep stalling and you don’t know why
Not a fit if
- You just want new copy written this week
- You’re still figuring out who you sell to
- No one on your team will own the fixes
The Resuscitation
Is your website losing deals your sales team should be winning?
- Fee
- Starting at$9,500
- Duration
- 2–3 weeks
- Your team
- About 5 hours
We reset your positioning and rewrite the pages that drive revenue: your homepage or main landing page, plus up to two services pages. You get production-ready copy on simple wireframes, ready for your designer or developer to build.
How it works
- Before kickoffIntake
A questionnaire, a walkthrough of your product or service, and sales call recordings if you have them.
- Week 1Positioning
Working sessions with your team. We bring ranked positioning options, and you pick the direction.
- Week 2Pages
We write the copy on simple wireframes, then review it with you live.
- Week 3Revise and hand off
One round of revisions, then final copy and wireframes, ready to build.
What you get
- Positioning options, ranked
- Up to 3 revenue pages: home or landing, plus services
- Production-ready copy on wireframes
- Live copy review with your team
- One round of revisions
Not included
- Visual design or building the pages
- Customer interviews (those are in the Blueprint)
- Email or sales messaging
- Pages beyond the first three (available as an add-on)
Best fit if
- Your site gets traffic but not the right leads
- Your homepage says what you do, not why it matters
- You have a team to build the pages, just not the words
Not a fit if
- Your team gives different answers about who you serve (start with the Blueprint)
- You want design and development in the same package
- You only want light copy polish, not a positioning reset
The Blueprint
Need more than a diagnosis?
- Fee
- Starting at$14,500
- Duration
- 4–6 weeks
- Your team
- About 8 hours
We find out why your story isn’t landing and rebuild it as a system your whole team can use: on your website, in your emails, and in every sales conversation. It’s built from what your customers actually say, not what you hope they think.
How it works
- Week 1Kickoff and stakeholder interviews
We confirm goals and decision-makers, then interview your founder and your marketing or sales lead.
- Weeks 1–3Customer interviews and audit
Interviews with recent wins and best-fit customers: why they bought, what nearly stopped them, and how they describe you. Plus a review of your site, decks, and emails, and a scan of your competitors’ language.
- Weeks 3–4The core story
Your core narrative and outcome pillars, each backed by proof. Leadership signs off before we go further.
- Weeks 4–5Website and email messaging
The approved story, applied to up to 3 revenue pages and your key emails, with voice and language rules your team can follow.
- Weeks 5–6Walkthrough and handoff
A 60–90 minute session with your team, then one round of revisions and the final Blueprint.
What you get
- Customer and stakeholder interviews
- Core narrative and 3–4 outcome pillars, with proof
- Message architecture: how the story shows up on your site, in email, in your sales deck, and on social
- Voice and language rules, with “sounds like us / doesn’t” examples
- Competitive positioning: where you win and how to talk around where you don’t
- Website messaging for up to 3 revenue pages
- Email messaging
- Before-and-after examples of your old and new messaging
- Walkthrough and handoff session
Not included
- Visual design or building pages
- Full sales deck and outbound sequences (scoped separately)
- Ongoing content production
Best fit if
- Your website, sales team, and emails are telling different stories
- You’re tired of being the one who has to explain the business every time
- You need a system your team can use without you in the room
Not a fit if
- You want validation of your current story, not an honest look at it
- You’re still searching for product-market fit
- No one will own rolling the story out
- Messaging feels like a nice-to-have right now
■ Ongoing partnership
Your case stays open.
A new story only works if it holds up once your team starts using it.
After any project, keep us on as the editor of your story. As your team, agencies, and AI tools turn out more campaigns, decks, and emails, we make sure they all still tell the same story, and we update it as you learn what lands.
What’s included
- 3–5 reviews of your key assets each month
- An approved-language library, kept current with new proof and objections
- Sales talk-track tuning and call review
- A quarterly session with your team on using the story in that quarter’s campaigns
- A quarterly check of a few key numbers, with 3–5 specific things to tighten
Not included
- Weekly content production
- Running paid campaigns
- Building dashboards or owning reporting
- Acting as a fractional CMO
■ Verdict
You already know something's off. Let's find out what.
45 minutes. Free. An honest conversation about whether Brand Autopsy is the right fit.
What happens on the call
- You tell me where deals are stalling.
- I tell you what I’d look at first, even if you never hire me.
- If we’re not a fit, I’ll say so.
