From $2,577 per lead to $182.
Same trade show. Different story.
CLIENT: Hyper Brew
TIMELINE: 6 weeks
BUDGET: $12K
SYMPTOMS
Hyper Brew builds automation plugins for Adobe Creative Cloud. The product saves creative teams hundreds of hours on repetitive tasks and upwards of $200K in annual labor costs.
The product wasn't the problem. The audience was.
At Adobe MAX 2024, founder Justin Taylor spent $23,196 on a booth and campaign. The booth collected 112 badge scans. Most were designers and editors, not people who own the budget. Only 18 calls got booked. 43% no-showed.
One $5K deal closed.
EVIDENCE
BEFORE: MAX24 booth
We audited every piece of MAX 2024: event costs, booth design, calls booked, no-shows, ghosted prospects, and follow-up emails.
The messaging spoke to people who use Adobe. Not people who write the checks.
Booth questions collected "pain stories" but never qualified authority or timeline. Follow-up emails talked about features instead of ROI. Ghosted Fortune 500 prospects never received a clear, numbers-first story.
We mapped four buyer personas:
Creative Doers
Creative Leadership
Executives
Technical Leadership
The booth scripts, email templates, and qualification trees all changed depending on who stood in front of the team.
BEFORE: MAX24 flyer
BEFORE: MAX24 booth design
EVIDENCE
MAX 2024
$23,196
Event spend
112
Badge scans (mostly non-buyers)
$2,577
Cost per qualified lead
1
Deal closed ($5K)
MAX 2025
$14,552
Event spend (37% less)
80
Qualified leads (decision-makers)
$182
Cost per qualified lead (93% drop)
$40K
Deal closed
"We automate the boring. You create the amazing."
We created one slogan. The right buyers stopped walking by and started talking to the Hyper Brew sales team.
TESTIMONIAL"Before Brand Autopsy, MAX was a very expensive way to collect business cards. Now every message feeds a real pipeline of decision-makers."
—Justin Taylor, Founder, Hyper Brew
RESULTS
93%
Drop in cost per qualified lead
80
Qualified decision-makers in pipeline
$40K
Deal closed from the updated email campaign
What They Walked Away With
→ 4 buyer personas with pains, priorities, and language mapped to each
→ Persona-based sales scripts and qualification trees for a 3-person team
→ ROI story library: 6 case stories mapped to specific objections
→ Email templates for cold outreach, follow-up, and nurture sequences
→ A/B testing framework for ongoing message updates
→ Multi-channel messaging system: booth → email → web → sales calls
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