Case File :Onyx
A crypto card company with something to say. They just needed help saying it.
No one at Onyx could explain their product in one sentence. Eight weeks later, they could.
Client
Onyx Crypto (B2C & B2B)
Budget
$18,000
Timeline
10 weeks
SYMPTOMSThey had a great product. Nobody could explain it.
Onyx had a crypto card ready to launch.
Free virtual cards. 30% travel discounts. A faster onboarding process than any competitor. But…
The market was crowded. One player owned the volume. Others were chasing power users. Everyone else was locked into B2B.
Every obvious slot was taken.
The product wasn't the problem. The pitch was. No one at Onyx could explain what they offered in a single sentence.
Zero live users.
A March 2026 launch deadline.
No room for confused prospects.
Diagnosis
