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CASE STUDY: Crypto currency provider

No one at Onyx could explain their product in one sentence. Eight weeks later, they can.

Client: Onyx Crypto

Budget: $22,000

Timeline: 8 Weeks

BEFORE: Leading with Feature-itis.

SYMPTOMS

Onyx was ready to launch.

Free virtual cards. 30% travel discounts. A faster onboarding process than any competitor. Looks good, right?

The product wasn't the problem. The pitch was.

No one at Onyx could explain the card in a single sentence. Instead, they led with features and not the valuable customer benefits they provided.

The launch deadline was eight weeks away. Zero live users. No room for confused customers.

AFTER: Leading with bold yet testable messaging.

Brand Autopsy tore apart five competitors. Not just marketing sites. Actual products, pricing, and user complaints.

Then we went to Reddit (where real users complain) and found the gap nobody was talking about.

Customers of the market leader were losing their minds over $10 card fees, failed transactions, and ghost support.

No one served crypto earners in the target market who needed everyday spending AND travel perks.

We made the messaging falsifiable:

“The only travel crypto card you’ll ever need.” and "Tired of paying card fees? Onyx is free." is a claim someone can test.

Safe, vague messaging creates nothing. Tension creates interest.

— Bisma Khan, CMO

Crypto communities signed B2B partnerships of the new messaging.

In partnership contracts from repositioned messaging

→ Homepage copy (hero, problem, benefits, proof, CTA)

→ Landing page copy localized for key markets

→ Email templates covering onboarding, re-engagement, shipping

→ 15-page messaging playbook on how to talk to their market

→ 90-minute validation workshop with live CMO coaching

→ 4-tier competitive analysis across 5 competitors and 62 sources

Let’s work together to build the right messaging.