Messaging and Positioning for growing businesses
Because you've got better things to do than spend another weekend trying to fix your company’s messaging.
Let’s build messaging that helps you:
◼️ Sell more products
◼️ Book more appointments
◼️ Minimize your sales cycle
◼️ Get more visitors to contact you
Helping small to medium businesses attract and retain new customers in a noisy market.
Hey, I’m Eric
I’m a product and services copywriter who helps businesses like yours build websites and sales materials that convert.
My focus areas:
Conversion Copywriting
Making complex products and services simple to understand and buy.
Competitor Research
Messaging analysis that shows why you're losing to competitors.
Customer Research
I interview your customers and build your messaging around their actual words, not assumptions.
Sales Enablement
Creating sales materials that teams actually use (instead of creating their own).
For nearly a decade, I’ve written copy for many top brands…
like these guys!
…but I'd rather help small & medium-sized businesses.
You deserve big enterprise know-how with small business flexibility.
That's my sweet spot.
See how tiny word changes turn into something people actually click
These are examples from brands I admire; they're not clients (but their competitors might be 😏).
Want to work together on your website?
Let's get to know each other! Tell me about you, your business, and your website. I'll get back within 24 hours—probably sooner.