messaging playbookStory Engine
No more reinventing the narrative every campaign. Story Engine takes your approved messaging and turns it into an operational GTM playbook. One core story, mapped across channels, with specific message blocks your team uses daily.
What you get:
Core GTM Story Map — Narrative + pillars + ICPs + funnel stages in one doc
Translation Layer Matrix — Message pattern + format constraints for each pillar × channel × stage
Outbound & Email Storylines — 1–2 sequences (5 touches each), subject patterns, angle per touch
Sales Deck & Talk Track Kit — Opening structure, must-have slides, objection-handling one-pager
Channel Guardrails — Per-channel tone, length, proof guidance + on-story/off-story examples
GTM Enablement Session — 60–90 min live walkthrough with marketing + sales + CS
Who this is for:
Marketing/PMM leaders with a sales team to support
Founders moving from founder-led sales to hiring reps
RevOps leaders fighting misalignment across sales, marketing, and CS
Teams spinning up outbound, paid, or partner plays
What we track:
Landing-page conversion per campaign/persona
Cold outbound reply → meeting-set rate
Sales cycle length for deals using new messaging
Stage-to-stage conversion and win rate
Adoption: % of sequences and decks using the message blocks
Investment:
$7,500 – $10,000
Flat fee. 70% upfront, 30% on delivery. Timeline: 2–4 weeks.