diagnosis + frameworkMessaging Autopsy & Blueprint
A diagnostic project that tells you exactly why your current story isn't working then delivers a messaging system to replace it. You get a reusable framework, not one-off copy.
What’s included:
Stakeholder interviews (1–2) with founder/CEO and GTM lead
Customer interviews (3–5) with recent wins and ideal-fit buyers
Full collateral audit — site, decks, emails, call recordings
Competitive scan — positioning gaps and language patterns
What you get:
Core Narrative — One sentence tying offer, ICP, and transformation together
3–4 Outcome Pillars with proof points pulled from customer interviews
Message Architecture — How the story cascades into homepage, email, deck, social
Voice & Language Rules — Sentence length, banned phrases, "sounds like us / doesn't" examples
Competitive Positioning — Where you win, where you don't, how to talk around it
Before/After Snapshot — Annotated examples of old vs. new messaging
Who this is for:
Founders still doing founder-led sales where the story doesn't scale beyond personal charisma
Heads of Marketing with low conversion and confused leads
Product marketers juggling launches with a fuzzy core story
RevOps leaders seeing long cycles and stalled deals
Investment:
$6,000 – $7,500
Flat fee. 70% upfront, 30% on delivery. Timeline: 2–4 weeks.