Something is off. You just don't know exactly what yet.
A focused audit of 1-2 key messaging surfaces. Specific findings. A clear "fix this next" list. In one week.
You've rewritten the hero. You've tried a new angle on the deck. Something still isn't clicking and you can feel it, but you can't name exactly where it breaks. This is that answer. A sharp audit of 1-2 surfaces - homepage, sales deck, outbound sequence - with specific findings and a prioritized fix list. If it points to something bigger, the fee credits toward a full Messaging Autopsy & Blueprint within 60 days.
You want signal before you invest $6-10K. This is the signal.
New homepage, new deck, new campaign. Before it goes live, get a second set of eyes with no attachment to the current draft.
The founder-written copy got you here. It's not getting you further. You can feel it but can't name exactly where it breaks.
Symptoms that bring people here:
- "Our homepage isn't converting and we've already rewritten the hero three times."
- "Sales says leads are coming in but they're not qualified. Marketing says they're sending the right people."
- "We're about to pitch investors / relaunch / launch outbound and something feels off about how we're telling the story."
- "We know something is wrong. We just keep arguing about the wrong things."
Homepage, sales deck, outbound sequence, or a specific landing page. We look at what you're actually saying vs. what your target buyer needs to hear.
Not "your copy is unclear." Specific: "Your hero headline names the feature, not the outcome. Here's what your ICP actually cares about at the moment they land on this page."
Ranked. Not a wishlist. The three highest-leverage changes to make before anything else.
Concrete alternatives you can test immediately. Not just critique - replacement options to work from.
Walkthrough of everything above. Ask questions in real time. You leave with a recording and a written summary.
This is not a full Messaging Autopsy & Blueprint. There are no stakeholder interviews, no customer research, no competitive scan, and no full messaging system.
This is a sharp set of eyes on a specific problem, with a specific output. If it reveals a deeper structural issue - which it often does - the Messaging Autopsy & Blueprint is the next step.
Swurl - started with a focused audit before moving to a full Messaging Autopsy & Blueprint.
207% of Kickstarter goal funded. $31,009 raised vs. $15,000 target. Full case study ->The fee credits toward a full Messaging Autopsy & Blueprint if booked within 60 days.
If the audit reveals a problem that's bigger than a quick fix - which is common - you're not paying twice to go deeper. The full engagement picks up exactly where the audit left off.
Fee credited toward a Messaging Autopsy & Blueprint if booked within 60 days.
The Messaging Audit answers: what's broken and where.
The Messaging Autopsy & Blueprint answers: why it's broken and what the full replacement system looks like.
Most clients who do the audit go on to do the full Blueprint. This is the lower-risk way to find out whether you need it.
See what's in the Messaging Autopsy & Blueprint ->Book a 45-minute Messaging Discovery Call.
We'll figure out what makes sense for you.
Book the call ->Or see case studies from past work.